Camille A. Langston
Recommendation inspired by:
How to use rhetoric to get what you want - Camille A. Langston
Why we love this book:
For years, clickbait has tempted and teased with headlines promising “one weird trick” that will change our lives. But where those tips are little more than hot air and hyperbole, The Small Big has the credibility to support its claims. Backed by research from the science of persuasion, the book offers 50 lessons gleaned from successful behavior change interventions. I once used its teachings to negotiate a shockingly good salary raise. The Small Big is one of the most thumbed through hardbacks in my collection; give it a read, it may soon be one of yours too.
Rob Smith, TED Team
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